Logorama (2009)

Logorama was recently nominated for an Oscar this year for Best Animated Short Film. I heard about this movie from article on the Cinematical website. They were saying that it was a must-see, that it was brilliant, I decided to see it. I have to say that the movie is very good watch.

The movie takes place entirely in a stylized town where the buildings, vehicles and landscapes in made of corporate logos. This movie anthropomorphize mascots like the Michelin men into foul-mouthed cops who are chasing after a bad guy that turns out to be Ronald McDonald. Caught in the middle of the action are Bob’s Big Boy and an Esso waitress. There is a stand off between the two factions when a natural disaster happens to put a wrench into each side’s plans.

I was surprised to learn that the creators François Alaux, Herve de Crecy, Ludovic Houplain used over 2,500 logos in the movie. Incorporating the numerous in different ways was very creative and inventive. How could they create this movie without being up in their eyeballs in lawsuits for copyright infringement? I believe that the filmmakers people aware the humans are obsessed with labels, name brands that it has infiltrated our lives like a virus.

You have to watch to see cartoon junk and ass, Mr. Clean as a lispy tour guide, the Pringles guys tries to hit on a girl and interesting way using the X-box, Pepsi, NASA, and Milky Way logos.

Judgment: You could check the movie on YouTube by searching for the title. It’s under fifteen minutes. It’s well worth your time.

Rating: ****1/2

About Branden

Branden: I am just your average movie nut that reviews films. Gives his take on pop culture and Hollywood happenings. Dreams to have his own thriving website and make a living doing what he is passionate about.

Posted on February 9, 2010, in 2009, Academy Award Winner, Animated, Short Film and tagged , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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